Marketing Ideas for Property Managers

2/16/2024 (Permalink)

Effective Marketing Techniques for Property Management Success

When you really think about it, running a successful property management business is all about marketing. A piece of real estate is what it is – a piece of real property. The role of property management companies is to market the features of real estate to generate demand from high-quality tenants and manage the needs of each tenant and property.

Property owners need to show prospective tenants why they should choose a particular property over other options, but more importantly, why they should want to choose a particular property over others. In a sense, this type of marketing is about demand generation just as much as lead generation.

Unfortunately, property management marketing ideas can be hard to come by when you’re busy. Trying to put all of your ideas together in one plan can feel like you’re always playing catch up, especially in high-competition areas. While you’re busy trying to find innovative marketing ideas, you also have to contend with repairs, tenant concerns, rent collection, tax and insurance issues, and more.

We’re Here to Help

To help you save time and expand your marketing efforts, we’ve put together some simple property management marketing ideas you can begin to implement this week. Remember that property marketing in the real estate business is an ever-evolving journey, and no one solution will be a silver bullet; however, these marketing ideas, when implemented with consistency, can go a long way in generating leads for months or even years to come.

Rely on Your Website to Do the Work for You

If you’re serious about property management, you no doubt have a website for your company. While having a website is a great start, you won’t get the most out of it without investing in digital marketing. Search engine optimization (SEO) is a crucial component for digital marketing and website success in the crowded property management field, and local SEO is even more important.

SEO and your website work hand in hand to bring more relevant traffic to your site. Also, SEO strategies can help your property management website rank higher in search results. This means getting your site and properties in front of local people who are already searching for places to lease.

Resources like blog posts add to your website's value and create opportunities to develop backlinks that point to your site. Search engines typically value websites with lots of high-quality backlinks, and your backlink profile can be a ranking factor when your website comes up in local search results for properties for lease.

Consider Online Ads

Another way to attract digital leads is to place web ads through search engines, social media, and industry publications. Online paid ads can be effective property management marketing ideas because they allow you to choose who sees your ads and on what platforms.

Most digital advertising platforms let you select various factors to create a target audience. Some of these factors may include age, location, income level, and hobbies or interests. By selecting the right demographic information for your target audience, you can ensure that the right people see your ads for your location and type of property.

Use Social Media

You can also use social media marketing to engage with prospective and current tenants. Social media platforms like Facebook and Instagram allow you to showcase your properties and present opportunities to show off your company’s personality and style.

Social media profiles are great places to list openings, discuss the benefits of communities around your properties, or update tenants on the latest news. For instance, if you’ve recently had water damage restoration completed at a multi-unit rental property, use social media to share before-and-after pics so that your tenants can see that you’re on top of things. This type of social media content can also help to strengthen the bonds between your company and its tenants.

Solicit Online Reviews

Online reviews are great property management marketing ideas as they allow your tenants to do the marketing for you. Soliciting online reviews from happy tenants and displaying these reviews on the web is a fanatic way to build social proof. People tend to trust the opinions of others when it comes to making purchasing decisions, and a glowing online review can go a long way in building trust with minimal work on your part.

You’re encouraged to be cautious, however, as negative online reviews can be quite detrimental to your plans. Unfortunately, people tend to only leave online reviews when they’ve had negative experiences, and if someone sees many negative experiences associated with your company, they’re likely to steer clear.

If you come across negative reviews, you can combat them by responding promptly but always remaining professional. Demonstrate in your response that your company is committed to making things right if something goes wrong on your end, and encourage private contact between your company and the person who left the review.

Partner With Local Businesses

If you’re looking for offline marketing ideas for your property management business, or if you’re seeking hybrid marketing ideas that combine online and offline strategies, consider partnering with local businesses. For maximum effect, try to find businesses that complement your own.

For instance, consider what your tenants may need when they start planning a move. A moving or supply company would likely fit the bill here, so see what you can do to establish relationships with moving companies or supply companies in the area.

You can then try to find ways to market your business through these partnerships. An example of this may be when you agree to provide branded promotional materials as welcome gifts to a moving supply company. That moving supply company then hands these out to people purchasing packing supplies. The potential exists for someone to see your property management company as they are packing to move and consider contacting your company to see if opportunities are available.

Measure Your Success

No matter what methods you use to market your property management company, measuring success is important. Keeping track of metrics on a regular basis allows you to see what’s working and what may need adjusting. Having access to metrics and knowing what you plan to measure and why can help your company focus its marketing strategy for more effective results.

Protect Your Investment and Keep Tenants Happy With SERVPRO of Arcadia

At SERVPRO, our team is here to make your job easier. We provide property managers with fast response services for fire restoration, mold remediation, and more to ensure your tenants are safe and your properties stay protected. To learn more about SERVPRO restoration, call our team in Arcadia, or use our contact form to reach us online right now.