Social Media Tips for Property Management

4/22/2024 (Permalink)

Estate Mgmt Social Media Tips

Social media for property management doesn't just keep your current renters updated--you'll also find new tenants, partner with businesses, and surprise followers with giveaways and promotions. Comment sections on your posts often become a community discussion hub. If you need to refresh, try these methods to engage your local audience.

Hire Professional Photographers

Free stock photos and amateur photographers are cheap, but professional photoshoots are personalized, relatable, and cohesive. Reasons to hire an experienced photographer include:

1. Customers know exactly what your property looks like. Blurry or unrelated images confuse them.
2. You'll have marketing materials for various social media platforms.
3. Displaying your logo, building, and color scheme strengthens your brand.
4. Hiring professionals implies that you're a successful, trustworthy company.
5. You'll show off real employees, not stock photo strangers.

Consider working with a local photographer. You'll build connections in your neighborhood, and they'll share your photoshoot on their social media, giving you more views.

Respond to Comments

Have you ever seen unanswered complaints on a company's Facebook page? You can't help but think that they don't care about customers. Responding to comments, including negative ones, shows that they care and want to make it right.

Virtually every social media site has a comment or reply section. Clients often bypass your email address and phone number, thinking complaining publicly will make you respond faster. Whether this is fair or not, make sure that you review comments every day.

You can direct them to a private channel with a similar message: "Hey! Thanks for reaching out. Please DM us or email [name]@[yourproperty].com." Personalize the response so they know you're a real person, not a bot.

Likewise, respond to regular comments and questions. Other tenants probably have the same question, so they'll gladly see an answer.

Celebrate Milestones

Sharing accomplishments isn't bragging--it's showcasing your dedication to your business. Social media accounts can get slightly bogged down with advertisements and general updates. Spice it up by celebrating milestones, such as:

1. Awards
2. Your first year in business
3. Invites to conferences and events
4. Business collaborations
5. Increased number of renters
6. Record-breaking profits

Neighbors will smile at your posts and leave congratulatory comments. Sharing successes can also lift your spirits, and when you're disheartened, you'll look back on these accomplishments.

Focus on Videos

YouTube, Instagram, and TikTok have pushed videos to the forefront of social media for property management. Video marketing looks complicated, but if you have a smartphone, you could start filming now. Free music, filters, and editing apps polish your clips without expensive equipment.

A filter won't turn a blurry shot into a masterpiece, but you can sharpen your early videos before you're ready to invest in a production team. Instagram and TikTok browsers want short, snappy clips, not hour-long performances.

Get started with employee interviews, property tours, room showings, and announcements. Learn about flood damage restoration if you need to touch up a room before the reveal. Later, you'll advance to long-form productions.

Stay Consistent

One common mistake is front-loading your content. You share five posts shortly after making them, then have nothing for the rest of the week. Followers alternate between dealing with a content overload and wondering if you're still open.

A content calendar helps you post on a regular schedule. You'll choose content for each day, like you're writing an event schedule, and then share posts accordingly. For example, Monday could look like this:

1. 10 A.M.: Share conference photos on Facebook
2. 2 P.M.: Announce giveaway winner on all platforms
3. 5 P.M.: Post job openings on LinkedIn
4. 7 P.M.: Host a Twitter/X Q&A

Plan for at least a month so that you can produce quality work. You'll also have extra materials if you have a sudden interruption, such as an event cancellation.

Your audience expects a steady stream of content with the occasional surprise, such as a spontaneous giveaway. When prospective tenants see your regular updates, they know you're active and looking for more renters.

Consider Paid Advertisements

Paid advertisements boost your visibility by appearing in people's feeds even when they don't follow you. With a small "Ad" or "Sponsored" tag, they blend in with regular posts. You never know who you might catch at the right time. College students, parents, young couples--they're thinking about moving, and your ad miraculously appears on their feed.

However, you'll need to optimize your campaign so that every penny goes toward a potential sale. Follow these steps to get the most out of your views:

1. Find your demographic. You can figure this out by studying your tenants' average race, gender, age, and socioeconomic status. To target another audience, study your competitors to see how they market to them.
2. Select a platform that your demographic uses regularly.
3. Create marking materials. Depending on the platform, this could include text, images, filters, animation, music or video clips. You can reuse assets on different sites.
4. Set a budget. Most sites let you start small, sometimes with as little as $1. You'll only get a few hundred views, but you'll experiment without spending thousands on your first campaign.
5. Choose the duration. Campaigns can last weeks, but start with a few days to see if this platform fits.
6. Evaluate your campaign afterward. Check the platform's metrics dashboard for views, clicks, leads, and other valuable data.

You'll start investing in pricier, long-term campaigns as you learn what works. Your social media for property management posts has become a staple in everyone's feeds.

Recover from Sudden Damage

Your nearest SERVPRO location offers 24-hour emergency services. After a disaster, we provide water damage restoration, fire damage restoration, mold remediation, storm repairs, and commercial cleaning services. We also help you process insurance claims. Call us today or reach out online to schedule repairs.

Communication Tips for Property Managers

4/5/2024 (Permalink)

Communication Tips for Property Managers

In today’s fast-paced world, property managers are embracing new and varied means of communicating more effectively with residents to create and maintain a thriving community atmosphere. Whether using a traditional newsletter or the latest AI-enhanced property-management platform, various communication channels are essential in engaging and informing residents. The following communication tips will help property managers explore different options that can enhance resident interaction and promote community cohesion.

A Portal for Residents

One of the challenges facing property managers is a lack of efficiency in communicating information to residents. Email and newsletters are time-tested ways to inform homeowners, but a resident portal has a few additional advantages. It’s available 24 hours a day, and property managers can update it with current information daily if needed.

A software-based online portal can also provide residents with added features such as neighborhood-only discounts and local service recommendations, enhancing their ability to save money and feel supported by community management. Some more advanced resident portals have features that allow residents to control certain aspects of their homes remotely, such as locking and unlocking their front doors, adjusting their thermostats, and entering service requests.

Publish a Regular Newsletter

Community newsletters are one of the most traditional types of resident communication. They offer a way to inform residents monthly about upcoming events, community maintenance schedules, and other useful information. One communication tip for property managers regarding a monthly newsletter is to engage and entertain residents with fun facts about the community’s history or spotlight residents’ local activities and achievements.

Consider also highlighting residents’ contributions within the community and offering formal awards or simple gestures such as a handwritten thank-you note or a social media shout-out. Some property managers may also enhance their community’s newsletter by working with businesses in the area to secure exclusive coupons or discounts available only through the newsletter.

Embrace Social Media

Social media platforms such as Instagram and Facebook are about more than just broadcasting the goings-on in the community. They are also about connecting with residents and building relationships with interested parties interested in buying or renting within the community. If using social media platforms, respond immediately to resident requests or comments so users know the page is active and feel encouraged to continue their engagement. Consider adding contests or social media polls to collect feedback or generate excitement for upcoming community events, which can increase resident interaction and participation.

Resident Feedback

Resident feedback has evolved behind simple suggestion boxes. Digital feedback methods like a resident portal or social media platform can give property managers real-time insights into residents’ evolving preferences and needs. Some of the newer portal software can use AI algorithms to extract feedback trends and identify key improvement areas. Consider implementing a transparent feedback loop that lets residents see which suggestions are being implemented and how they can enhance their trust and satisfaction with property management.

Plan Community Events

Community events can provide residents with a fun outlet and promote a sense of belonging in the community. Another communication tip for property managers is to choose various activities catering to different interests to ensure broad resident participation and inclusivity.

One of the easiest events to plan is a community garage sale, with property management providing ads and signage leading up to the sale and coffee and donuts for residents on garage sale day. Another fun option to build deeper connections and relationships between neighbors is an organized resident talent show, where residents can showcase their hobbies or special skills.

Tailor-Made Communication

Personalizing resident communications can help improve engagement but involves more than just using a resident’s name. Understanding their needs and preferences is vital, allowing for segmenting residents based on common interests or demographics. Segmenting allows for more targeted and relevant communications, and some property management software can now use AI algorithms to help out. The software analyzes resident data and then personalizes and automates communications. This strategy can save time and costs for property managers while making communications more effective and efficient.

Multilingual Support

Language barriers can create a roadblock to communication with residents and limit their access to needed community services. When property managers support multiple languages, they ensure inclusivity and show residents their respect for the community’s cultural diversity. The monthly newsletter, online portal, and social media platforms can offer translations, a “word of the day” in different languages, and other features that provide learning opportunities and create cross-cultural connections.

Create Video Content

Some property managers add video content to their online resident portals or social media platforms as a dynamic way to deliver instructions and information. A video tour can show off individual available units and highlight the community’s amenities and other features. For current residents, consider offering a mix of videos that include maintenance tips and other useful content. As part of emergency preparedness, consider strategies such as partnering with a fire damage restoration service to create content for a fire-safety video and other vendors for additional useful topics. Professional video production companies or videographers can produce polished, professional-quality videos to engage viewers and increase the property’s overall appeal and presentation.

Emergency Preparedness

Emergency preparedness can provide residents safety and clarity in responding to critical situations. Consider providing regular drills or training sessions and publishing tips and guidelines in the newsletter and online for easy access. Some properties go a step further and establish neighborhood emergency response teams. Residents on the teams undergo specialized training, which increases the safety and well-being of the community and fosters a sense of preparedness and responsibility.

Improved Communication Strengthens the Community

As property management strives to create a connected, vibrant community, every communication counts. By embracing varied and innovative strategies, management can lay a foundation for inclusivity, mutual understanding, and cohesiveness among residents. Effective emergency preparedness and other communication initiatives can create an environment where residents feel informed, valued, and empowered. Consider partnering with vendors, such as your local SERVPRO franchise, who can work with the community to increase safety. Contact us today to see how we can help.

Ensuring Transparency in HOA Management

3/6/2024 (Permalink)

Achieving Openness and Transparency in HOA Management

Transparency in HOA governance isn't just a goal; it's a necessity. Find out how to implement open practices that foster a trusting community environment.

Ensuring Transparency in HOA Management

In homeowners’ associations (HOAs), transparency is not just a buzzword. An essential principle underlies the critical trust and accountability HOAs need to govern and maintain a cohesive community effectively. Ensuring HOA management transparency is a worthwhile effort that will pay dividends to all stakeholders over time by implementing a few strategies. The following takes a deeper look at HOAs and how their level of transparency can make or break their relationship with homeowners and the harmony of their communities.

What Is HOA Management Transparency?

When HOA management engages in transparent communication with the community, it has open and honest discussions between HOA board members and homeowners about everything involved in governing the community. This encompasses much information, from financial records to rules and regulations. It also includes insights into the HOA’s decision-making process.

Transparency on the HOA’s part means the board provides homeowners with information that is clear and easily accessible, so they have a better understanding of how their HOA operates and makes decisions. The goal is for homeowners to feel empowered, informed, and confident in their HOA's leadership.

Why Transparency Is Important for HOAs

Transparency is the essential ingredient that creates a well-functioning association for homeowners. Building trust between residents and the HOA makes the community more cohesive and promotes a sense of ownership and accountability. When homeowners can access the HOA’s finances, operations, and decision-making data, they have more information to factor into their decisions about investing in their community. This collaborative relationship enhances property values because prospective homeowners want to live in communities with an effective HOA with clear, fair, and effective governance.

Benefits for All

When an HOA practices transparency, it can lead to many benefits for homeowners and the community. It builds goodwill with residents by fostering a culture of inclusivity and collaboration, letting residents feel heard by the HOA and feel they are a valued part of the decision-making process. The HOA may also experience fewer conflicts and misunderstandings with homeowners, minimizing disputes within the community.

When homeowners feel they know what goes on with the HOA’s operations and finances, they understand the reason behind rules and regulations. This insight increases the likelihood of compliance and harmony in the community’s living environment.

The Pitfalls of Poor Transparency

When a community feels its HOA management transparency is lacking, it often results in frustration and confusion. Residents feel the board excludes them from crucial decisions that affect them and does not inform them about essential community matters. Poor transparency can erode trust between homeowners and the association, increasing misunderstandings and conflicts. Homeowners feel more resistant to following rules and regulations and lose faith in the HOA leadership.

For example, a lack of transparency can create poor communication and issues addressing community problems such as water leaks and damage. A burst water pipe in a common area that causes damage to a home requires a coordinated effort between the homeowner and the HOA. Poor communication on the HOA’s part can cause delays in reporting incidents and poor coordination of water damage cleanup efforts. Miscommunicated repair timelines, insurance claims, and other issues can lead to increased costs and potential legal battles over who must absorb the costs and responsibility.

Another critical area affected by a lack of transparency is the HOA’s finances. Not promptly making financial data available can lead homeowners to lodge accusations of embezzlement or fraud. Suspicious homeowners will not have an interest in collaborating with their HOA, which jeopardizes community harmony, undermines the HOA’s effectiveness, and diminishes property values.

Strategies that Enhance HOA Management Transparency

Several strategies can help an HOA enhance transparency with its community. First, and most importantly, is establishing clear channels and practices for sharing information with homeowners. This might include regular community meetings, newsletters, and a portal that provides homeowners easy access to documents and community updates.

An HOA can also increase transparency and trust by providing detailed budgets and financial reports, which provide homeowners with insights into how the HOA allocates their dues. Technology, such as social media groups or emails sent to all homeowners, can also help improve communication and facilitate transparency among the community and its residents.

More Strategies: Take a Collaborative Approach

Creating transparency is a process that requires effort and input from both the board and homeowners. The HOA can encourage homeowners to attend meetings, participate actively in community affairs, and voice their suggestions and concerns. The board should also implement ways to actively seek feedback and be open to constructive criticism from residents. Transparency is a shared responsibility, and when homeowners and the board work together to address and solve issues, it builds a more accountable, stronger community.

Better Communication Builds a Harmonious Community

Transparency involves all stakeholders working toward a communicative and inclusive environment that fosters more harmonious living. Placing a priority on activities that build transparency requires effort but can have a large payoff that continues to improve over time. HOA boards can enhance trust and minimize conflicts by embracing open communication and providing access to relevant documents and decision-making processes.

Increased transparency empowers residents and enables them to work collaboratively with the HOA. In unfortunate situations such as water damage to common areas or a homeowner’s property, SERVPRO water damage cleanup specialists are ready to provide prompt, professional restoration solutions. Contact us today for more information.

Tenant Screening Tips for Property Managers

2/26/2024 (Permalink)

Effective Tenant Screening Tips for Property Managers

A positive tenant-landlord relationship is very important for successful property management. That's why taking time to screen tenants to find the right fit is essential. While renting can sometimes feel transactional, the reality is that responsible, consistent tenants can be counted on to act as co-stewards of a property. Life is better for tenants and landlords when proper, legal vetting occurs. So, how do you screen tenants for your rental properties? Here are five screening tips for property managers to consider when searching for great tenants!

1. Make Sure You Know Your Responsibilities as a Landlord or Property Manager

Are you familiar with the Fair Housing Act? This piece of legislation is must-read material for anyone who screens tenants or reviews rental applications! The Fair Housing Act protects people from discrimination based on race, national origin, religion, sex and sexual orientation, family status, or disability. While discriminating against someone for any reason may be the last thing you would ever do, it's essential to become familiar with housing laws to avoid the appearance of discrimination. According to the law, discrimination can come in the form of refusing to negotiate for housing, setting different terms or conditions for rental, imposing different rental rates, and more. Once you create your tenant screening blueprint, be sure to use a consistent method across the board to avoid the appearance of using different criteria when vetting different tenants.

2. Use a Basic Questionnaire for the First Round of Screening

Before you invest time and money into running professional background checks, offer a short screening questionnaire to make sure that a tenant's goals and needs are compatible with what your property offers. With the Fair Housing Act in mind, consider putting together a brief tenant-screening worksheet with the following questions:

1. What is your monthly income?
2. Are you currently employed?
3. How long do you intend to stay in the property?
4. Have you ever been evicted from a rental property?
5. Have you ever broken a lease?
6. Can you provide a reference letter from your current or previous landlord?
7. Do you have pets that will be living in the unit?
8. Do you agree to a background check that includes a criminal history check as part of the tenant screening process?

If a tenant passes the first vetting phase, have them fill out a complete rental application. The application should include a line for the applicant to sign off on having a background check conducted. Getting consent in writing on the application provides the green light to move forward!

3. Verify Employment and Income

For a landlord or property manager, one of the main goals of screening is to verify that a tenant can pay rent on time. Letting a tenant get in over their head with rental payments that do not leave money left over for life basics isn't doing anyone a favor. One of the best tenant screening tips for property managers is to pre-screen tenants for "free" by simply being honest and transparent in your rental listing.

Include the monthly rental cost to allow tenants to scratch it off their list if they know it is not within their budget. Once you have a tenant application, comparing the monthly rent payment to a potential tenant's income becomes vital. The best way to do this is to verify income using pay stubs. However, property managers can also request W-2 forms, ask for a letter of verification from an employer, or require bank statements.

Generally, landlords utilize the rent-to-income ratio to decide if a tenant can reasonably afford rent on a property. There is some leeway for the ratio based on whether you live in a high-cost or low-cost area. Landlords may feel more comfortable with tighter ratios in cities with high rents. However, most landlords feel uncomfortable approving rental applications when the monthly rent is less than 30% of the renter's income.

4. Conduct the Right Background Checks

There's no question that you want peace of mind when choosing potential tenants! In many ways, inviting someone into your rental property is like inviting them into your home. That's why the law gives you the right to investigate someone before you approve a lease. Here's the blueprint for background checks you can't skip:

1. Criminal Records: A criminal record check can pull up information regarding felonies, minor offenses, and other "dings" on a person's record. However, landlords and property managers need to be aware that the presence of a criminal record doesn't necessarily make it legal to deny a tenant application. In California, the nature and date of the crime both matter. For example, denying a rental application based on a decade-old driving offense might not be lawful. However, denying an application due to a recent arson conviction could be legal. Remember that only arrest records that resulted in conviction are relevant to the tenant screening process!
2. Previous Evictions: A history of evictions can be considered a valid reason to deny a rental application.
3. Previous Bankruptcies or Poor Tenant Behavior: Landlords are legally empowered to set criteria for tenant approval based on factors that have a reasonable business purpose. This can include a poor credit score and bankruptcy. Even a poor reference from a previous landlord that reveals that a tenant consistently failed to pay rent on time can be a valid reason to deny an application. However, the best way a landlord can stay protected is to have a no-bankruptcy policy drafted up in the tenant requirements that apply to all applicants.

It's important to let tenants know that you require background checks. In fact, landlords should be ready to present a copy of a criminal history check to an applicant upon request. Additionally, landlords should be accepting of mitigating information provided by potential tenants with criminal histories.

5. Remember That Tenants Are Also Screening You

Remember that it takes a high-quality property to attract high-quality tenants. That's why the final tip on the list of tenant screening tips for property managers is ensuring your property is always putting its best foot forward! Nothing scares reliable tenants away like the sight of disrepair or water damage. If your property has a history of water issues due to neglect, weather events, or previous tenant behaviors, consider flood restoration before listing the property or opening it up for showings. In addition, property managers need to be clear and transparent regarding building policies that affect tenants' lives. Let tenants know ahead of time if smoking and pets are permitted.

If you need help getting your rental property ready for walkthroughs with potential tenants, bring in service pro cleaning for expert restoration and cleaning services!

Important Disclaimer

The information provided in this article is intended for informational purposes only and should not be construed as legal advice. Property management laws and regulations can vary significantly by state and local municipality. Property managers must familiarize themselves with the specific laws applicable to ensure compliance and avoid any legal violations. We strongly advise consulting with a legal professional to obtain guidance tailored to your situation and jurisdiction.