Effective Marketing Strategies for Property Managers

9/19/2024 (Permalink)

Computer with Graphics | Effective Marketing Strategies for Property Managers

Effective Marketing Strategies for Property Managers

Your expertise could turn empty storage space into a thriving apartment complex. Unfortunately, Google tends to bury your site at the bottom of the results, and you're struggling to break 5,000 Instagram followers. Try these effective marketing strategies for property managers to reach clients and add more success stories to your portfolio.

Answer Frequently Asked Questions

A frequently asked questions (FAQ) page answers your most common questions so that visitors don't have to send an email and wait for a response, giving them plenty of time to reconsider their purchase in the meantime. Instead, they find answers within minutes and take the next step toward discussing a partnership.

Review your call logs, social media profiles, and chat history to find your most frequently asked questions. Then, assemble the questions and answers on a FAQ page. Add a reminder that customers can reach out to you if they don't find the answer. Serious buyers may have personalized queries that require a discovery call.

This also gives you a bite-size post for your content calendar. Periodically, highlight one of your FAQs on social media to provide insight into your operations.

Reduce Website Clicks

Grab a stopwatch and see how long it takes to perform essential actions on your website. These may include signing up for an account, logging in, finding your FAQ, learning about services, and finding contact information. Once you're done, ask yourself how you can reduce clicks to make your site clean, accessible, and convenient.

For example, do visitors have to click a drop-down box to find your "Services" page? Eliminate a click by linking that page directly in your header. Remove non-essential text that clutters your site, and delete pages that don't benefit the user. Every element on your site should have a clear, distinct purpose, making visitors linger as long as possible.

Make Yourself Easy to Reach

Sometimes, a purchase is a split-second decision. Your website needs to hurry the customer through the sale before they have time to change their mind.

One of the easiest and most effective marketing strategies for property managers is spotlighting their contact information. Clients don't have to dig through forms or talk to a chatbot for ten minutes. They simply call the number listed at the top of every page.

Browse your website and social media profiles, and ask yourself how you'd reach your company if you were a client. Is your contact information clear and easy to find, or do you have to search for help? How long does it take to receive a human response? A few seconds means the difference between a sale and a loss.

Host a Blog

Why are you reading about marketing on a cleanup and restoration business's website, anyway? Our site doesn't just sell our services--we support the community with insightful blog posts that draw traffic from all around the web. You can multiply your conversions when you start uploading your library of entertaining, introspective, and educational articles.

Most of your posts should relate to your industry to help you close sales. After all, a recipe won't inspire you to buy insurance or lumber--but if you find a delicious soup recipe on a cookware website, you might decide to order new utensils to go with your meal.

This blog offers effective marketing strategies for property managers, who are some of our clients. Think about your customer base and what they need to know. What are their pain points? What do their Google searches look like? How can they get the most out of your service?

Popular topics include:

1. Community news
2. How-to guides
3. Tips and tricks
4. Industry updates
5. Interviews

Before logging into ChatGPT and generating a few articles, consider writing your posts or hiring a freelancer. It's more work, but AI-generated content has a distinctly artificial voice that people can detect without software. Real writers have a genuine human touch and understand your audience in a way that machines can't.

Offer Gifts

A potential client stops by the bank and sees a tray of mints wrapped in plastic bags with your business card attached. They grab a bag of mints and think fondly of your company as they enjoy a treat. Later, since they already have your business card, they decided to call you to discuss their property situation.

When you offer gifts, people reward your generosity. Visit local institutions, such as banks, libraries, stores, bakeries, and parks, and ask if you can leave free branded items on the front desk. These might include pens, stickers, magnets, notepads, coasters, or bagged sweets. You'll reach people you never would've met in person.

For more reputation management, learn how to navigate tenant/manager relations in crises, such as water-related damage.

Optimize Your Website

What would you type into the Google search bar if you were looking for a property manager? You might search for "property manager near me" or "large property management company." Websites with those keywords rank higher in the Google search results, increasing those companies' leads.

You can perform some quick keyword research now by typing "property manager" or "property management" into Google and reading the predictions that appear. Search engine optimization (SEO) experts have special tools for performing intensive research and incorporating the top keywords into your site. Periodically, they might refresh your content to reflect the current trends.

Attend Community Events

Check the local calendar for concerts, fairs, festivals, and conventions where you can advertise your services. Once you've secured a space, you can greet customers at your booth, hand out flyers and business cards, offer branded gifts, and discuss first-time discounts.

You'll also get the chance to network with fellow businesses and take pictures to share on social media. Show your neighborhood that you're an active community leader who truly understands its needs.

Maintain a Clean, Safe Facility

Property owners and tenants rely on you to handle building damage. In emergencies, the units might be unlivable until the restoration team arrives. SERVPRO® operates 24 hours a day to remove mold and restore units after fire, water, or storm damage, including weekends and holidays.

Our services include:

1. Disaster response
2. Mold Remediation
3. Carpet and furniture cleaning
4. Structural drying
5. Sewage removal
6. Odor elimination
7. Fire and smoke restoration

We start with a damage assessment, then take steps to prevent further damage and discuss the recovery process. Our team undergoes rigorous training to ensure that we comply with Institute of Inspection Cleaning and Restoration Certification (IICRC) standards.

Call SERVPRO for 24/7 hour emergency service, or request assistance online.